The EdTech framework for inventing GTM motions that actually work.

Identify → Amplify → Multiply

The Old GTM Playbook Is Broken

Most EdTech companies are still running outdated SaaS motions:

Ad spend → MQLs → SDRs. It’s expensive. It’s slow. And it doesn’t build trust in the EdTech sector. At HierSales, we understand that true growth in learning outcomes occurs when you stop applying someone else’s playbook and start fostering teacher collaboration to create your own.

The Growth Hack Flywheel

Identify → Amplify → Multiply

Every EdTech company has sparks — early wins, loyal advocates, and stories that resonate, particularly in enhancing learning outcomes and fostering teacher collaboration.

We help you find them (Identify), give them a stage (Amplify), and turn them into repeatable systems of influence (Multiply).

Because when you stop pushing and start magnetizing, growth doesn’t just increase — it compounds.

When the Spark Catches, Growth Feels Inevitable.

Growth Hack in Action

Most companies are still running outdated GTM playbooks that fail to enhance learning outcomes.

Big budgets go into ads, MQLs, and funnels that don’t actually build trust or drive meaningful outcomes.

That’s where HierSales comes in.

I help EdTech founders and revenue leaders invent their own growth playbook instead of borrowing someone else’s. My methodology is simple but powerful:

Identify → Amplify → Multiply

Identify the sparks already driving traction — peer influence, referrals, customer wins, and teacher collaboration.

Amplify them through customer champions and authentic founder-led storytelling.

Multiply by turning those sparks into repeatable, scalable growth motions (councils, referral loops, influence dinners).

With HierSales, I work hands-on with early-stage and scaling companies to:

Run growth ethnography that uncovers where influence really flows.

Design influence programs that turn customers into your best sellers.

Build 12-week experiment roadmaps to test, validate, and double down on what actually works.

Codify it all into a playbook that accelerates sustainable growth and improves learning outcomes.

I don’t just consult from the sidelines. I’ve built, scaled, and sold in the trenches — from teaching in classrooms to leading enterprise sales to scaling EdTech ventures. That practitioner’s lens means I can spot the hidden levers most consultants miss.

If your growth engine feels stuck, or if you’re tired of burning budget on campaigns that don’t convert, let’s talk. Together, we’ll write the playbook that finally unlocks your next stage of growth.

Download The Growth Hack One-Pager

Founder Story

Smiling man in a light pink shirt in an indoor setting.

From ABC to ARR

I started as a teacher in the EdTech space, not a salesperson — and that changed everything. In the classroom, I learned that growth is never forced; it’s unlocked through effective teacher collaboration. When I entered sales, I noticed how most systems stifle that magic — all funnel, no soul, which ultimately impacts learning outcomes.

I'm not just another consultant - I'm a practitioner.

So I built HierSales to bring it back, focusing on EdTech to enhance learning outcomes. By blending psychology, storytelling, and strategy, we aim to foster teacher collaboration and turn human connection into a growth engine. Because the best playbooks aren’t borrowed — they’re written from experience.

Ready to Invent Your Growth Playbook?

Get Started

HierSales - Make Growth Outcomes Inevitable.

The EdTech framework for inventing GTM motions that actually work.

The Old GTM Playbook Is Broken

Most EdTech companies are still running outdated SaaS motions:

The Growth Hack Flywheel

Identify → Amplify → Multiply

When the Spark Catches, Growth Feels Inevitable.

Growth Hack in Action

Download The Growth Hack One-Pager

Founder Story

From ABC to ARR

I'm not just another consultant - I'm a practitioner.

Ready to Invent Your Growth Playbook?

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